Fruits+Juice = Frooce!!
I first heard about Frooce through the internet although I can’t recall if it was on a social media or restaurant review site. I never thought that cold pressed juice was available in Jaipur; it did sound interesting!
I decided to visit Frooce to catch up with a friend, the very same day. It is centrally located in the ever busy C-Scheme area. While I presumed Frooce as a hangout place with fair amount of seating space, it did not turn out the same way. It’s not designed to be one! On the contrary, the concept that Frooce proposes is something else – You walk in to Frooce, choose your favourite juice or smoothie, watch it being made & packed right in front of you in a disposable plastic bottle. Carry your juice and enjoy it anywhere!
My friend ordered “Alive” while I ordered “Protein Power” smoothie. I loved the smoothie which was a combination of banana, strawberries, orange juice, yoghurt, flax seeds and walnut. There was no guilty feeling as it was made with natural ingredients sans ice cream, sugar or preservatives.
I revisited Frooce, the following Sunday and this time I ordered “Stamina”. It was amazing. During this visit I met Namokar Jain, one of co-founder who is based in Ahmedabad working in corporate world. He was helping the staff to counter the Sunday rush; devoting his weekend to this new venture. During our casual discussion he explained the concept of cold pressed juice; how it differs from other juice extraction methods. He went on to explain that they only use 100% natural ingredients. Cold pressed juice is a new concept in Jaipur and Frooce is surely a pioneer, out here.
During my third visit I picked up “Stamina” & “Mean Green” along with a smoothie “Green storm”.
This is what I picked up! Frooce, Jaipur
All of them tasted perfect & great. My favourite was “Stamina” as my preference leans towards fruits rather than vegetables blended in. That’s a personal preference though. I’m sure there are many who’ll love lots vegetable in their juices for health reason. Ankit Tambi, another co-founder explained how idea of Frooce took shape. During his visit to Singapore he came across cold pressed juice and he liked it. That’s when he thought of introducing the same to Jaipur as it was not available here. The team then experimented with various options and ingredients for a year before launching Frooce in Jaipur. They wanted to perfect their offering before making it available to the public. Initially, they thought of introducing the take away only, but after mulling it over they decided to let customer watch & experience the making of a cold pressed juice.
Frooce also sells Detox and fitness plans whereby they have pre-selected 6 options to be consumed at fixed intervals during the day.
I normally avoid smoothies, juices or cold coffee as somehow ice cream or lots of sugar end into it, all in the name of taste! I’m sure that with Frooce, I don’t have to think too hard while opting for juices and smoothies. Outlet like Frooce is a welcome change.
I was quite tempted to try the mix fruit “Frooce Pop”; it looks quite tempting. Next time….for sure.
I’m impressed with the entrepreneurial spirit of three partners – Namokar, Ankit and Amit. They have plans to open FROOCE in a bigger avatar. Amen!
Frooce opens at 7 Am for morning walkers and fitness enthusiasts. They close at 11 Pm.
Frooce address: Vjai Point, Ashok Marg, C scheme, Jaipur.
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