FROOCE?
Fruits+Juice = Frooce!!
I first heard about Frooce through the internet although I can’t recall if it was on a social media or restaurant review site. I never thought that cold pressed juice was available in Jaipur; it did sound interesting!
I decided to visit Frooce to catch up with a friend, the very same day. It is centrally located in the ever busy C-Scheme area. While I presumed Frooce as a hangout place with fair amount of seating space, it did not turn out the same way. It’s not designed to be one! On the contrary, the concept that Frooce proposes is something else – You walk in to Frooce, choose your favourite juice or smoothie, watch it being made & packed right in front of you in a disposable plastic bottle. Carry your juice and enjoy it anywhere!
My friend ordered “Alive” while I ordered “Protein Power” smoothie. I loved the smoothie which was a combination of banana, strawberries, orange juice, yoghurt, flax seeds and walnut. There was no guilty feeling as it was made with natural ingredients sans ice cream, sugar or preservatives.
I revisited Frooce, the following Sunday and this time I ordered “Stamina”. It was amazing. During this visit I met Namokar Jain, one of co-founder who is based in Ahmedabad working in corporate world. He was helping the staff to counter the Sunday rush; devoting his weekend to this new venture. During our casual discussion he explained the concept of cold pressed juice; how it differs from other juice extraction methods. He went on to explain that they only use 100% natural ingredients. Cold pressed juice is a new concept in Jaipur and Frooce is surely a pioneer, out here.
During my third visit I picked up “Stamina” & “Mean Green” along with a smoothie “Green storm”.
This is what I picked up! Frooce, Jaipur
All of them tasted perfect & great. My favourite was “Stamina” as my preference leans towards fruits rather than vegetables blended in. That’s a personal preference though. I’m sure there are many who’ll love lots vegetable in their juices for health reason. Ankit Tambi, another co-founder explained how idea of Frooce took shape. During his visit to Singapore he came across cold pressed juice and he liked it. That’s when he thought of introducing the same to Jaipur as it was not available here. The team then experimented with various options and ingredients for a year before launching Frooce in Jaipur. They wanted to perfect their offering before making it available to the public. Initially, they thought of introducing the take away only, but after mulling it over they decided to let customer watch & experience the making of a cold pressed juice.
Frooce also sells Detox and fitness plans whereby they have pre-selected 6 options to be consumed at fixed intervals during the day.
I normally avoid smoothies, juices or cold coffee as somehow ice cream or lots of sugar end into it, all in the name of taste! I’m sure that with Frooce, I don’t have to think too hard while opting for juices and smoothies. Outlet like Frooce is a welcome change.
I was quite tempted to try the mix fruit “Frooce Pop”; it looks quite tempting. Next time….for sure.
I’m impressed with the entrepreneurial spirit of three partners – Namokar, Ankit and Amit. They have plans to open FROOCE in a bigger avatar. Amen!
Frooce opens at 7 Am for morning walkers and fitness enthusiasts. They close at 11 Pm.
Frooce address: Vjai Point, Ashok Marg, C scheme, Jaipur.
Stay updated with Jaipurthrumylens!! via:
Facebook, Twitter, Instagram, Google+
Freeze…Frooce is here …lip smacking juices that look so heavenly!!!
LikeLiked by 1 person
They taste real good! 🙂
Looks like you’re juice lover too!
LikeLiked by 1 person
Honestly … the machines appear to be a type of masticating juicer? I use a masticating juicer at home. If it were a press? There would be a large press on top. A masticating juicer is really good at producing juice without heat. Heat which would destroy vitamins. By purchasing your own juicer. Brings down the cost of producing delicious juice to a fraction of what you’ll pay at the counter. Yes, making your own is a treat. That is hard to avoid. Cheers Jamie.
LikeLiked by 1 person
Jamie! Indian market still leans to centrifugal juicers. Finding masticating juicer is difficult with none of major brands offering options. We only find either cheap Chinese imports or expensive imports in this category. Thanks for your honest suggestion and comment, I’ll look for one now! Appreciate it now.
LikeLike
Thanks for sharing your thoughts here Jamie!
LikeLike
Few years back we had this brand that squeezed fresh orange juice as per requirement — either have it there or carry it all bottled. This one hopefully will do well with its great menu
LikeLiked by 1 person
I’m sure you would have enjoyed it thoroughly. yes frooce has pretty good choices. Thanks for sharing your views!
LikeLike
Your Jaipur seems to have many fun accessible places . Frooce the Juice sounds cool indeed !
LikeLiked by 1 person
Well said! Jaipur is witnessing mushrooming of eating joints and options. But very few are unique, most of them are regular kind of Cafe! I’m only featuring the most unique ones. Frooce is one of it’s kind. Thanks for checking it out. 🙂
LikeLike
Great to read 🙂 Thanks for sharing 🙂
LikeLiked by 1 person
Thanks Rupam! 🙂
LikeLiked by 1 person
This looks so delicious. I need one here in Maryland. I would definitely do that over frozen yogurt.
LikeLiked by 1 person
Ha ha! I wish it was possible to export…. Or we had ‘travel -portation ‘ similar to star trek!! Do make something nice and blog it too for us all! Have a great weekend! 🙂
LikeLiked by 1 person
Yep. Just tweeted it.
LikeLiked by 1 person
Hey thanks !appreciate that 🙂
LikeLiked by 1 person
I tried some cold-pressed juice and I really liked it! You just feel so healthy when you drink it.
LikeLiked by 1 person
That’s true Amy!
LikeLike
A healthy read for a Sunday morning! The Frooce pop looks tempting!
LikeLiked by 1 person
It sure is. I tried this pop last Sunday, its better than any other pop I have tried till date. No sugar overdose!
LikeLiked by 1 person
Hmm.. organic stuff!
LikeLiked by 1 person
🙂
LikeLiked by 1 person
It might be very delicious and healthy. I just wonder what taste have the froze with the cucumber? Never tried it like this, but so far as I like cucumber I might found it tasty. Which one is your favourite?
LikeLiked by 1 person
I’m not sure if you’re commenting on cucumber or kiwi! Are you talking about pop?
I like fruits. vegetables are too much for me. 🙂
LikeLiked by 1 person
Yes, cucumber! There is a picture where they seem to squeeze the juice from cucumber))) I thought that may be it is kind of popular in your place. But what about kiwi? I’ve never tried a juice from kiwi too =D
LikeLiked by 1 person
Traditionally, Indian culture never had concept of juices. It’s actually a western concept. Unlike say countries like yours we eat lot of cooked vegetables, so making juice from say cucumber is not popular. Kiwi again is a recent introduction to India so it’s not very popular. personally, I don’t eat kiwi unless it’s blended with something else. I rate fruits which are locally grown much higher in terms of taste then the ones which are imported.
LikeLike
Love the frooce pop idea ! Have yet to find something like that sold in New Zealand 🙂
LikeLiked by 1 person
I’m sure you’ll find one. Else why not make one at home?
LikeLiked by 1 person
You make a good point!
LikeLiked by 1 person
🙂
LikeLike
Cold press juice is the in thing. Because juice is made without heating many important ingridients stay undamaged. In India where fried food is the norm, if people can be attracted towards more healthy food and drinks it will be a welcome change. Fruce is a nice name too.
LikeLiked by 1 person
Absolutely. At the same time, I think this too is a fad. There are many shops offering cold press juice but only a few will survive. You are right, most of Indian food is fried. Have you tasted cold press juice?
LikeLike
Can we consider sugarcane juice to be cold pressed? I have had many. Even in our road side stalls mausambi juice is made by press. These may not be high-tech, but it is available.
LikeLiked by 1 person
technically, No. But personally, I think they should. Yes, these are available easily and at affordable prices at less than one sixth of the col press prices.
LikeLike