Farmers Market, these words conjure up pictures of farmers selling their fresh agricultural produce in a makeshift market space. Such markets were popular in the US for years but things have changed of late. A few months ago, Hotel Clark’s Amer started a Farmer’s Market which is a brainchild of one of the owners of the hotel.
Hotel Clark’s Amer is renowned for Zolocrust eatery and Ta Blue, a rooftop lounge. Ta Blue was one of the most popular hangouts until the new options took over. Zolocrust is a 24-hour restaurant and one of the best bakeries of Jaipur.
The word farmers market brought up different images based on what I witnessed elsewhere. These are weekly markets where one can buy fruits and vegetable, flowers, ready to consume food, homemade cheese and chocolates to name a few.
The Clarks Amer Farmers Market seems to be different. It barely had fruits and vegetable sellers, and no farmers, for sure! There were many novel things in this market, though.
I was delighted to see so many women entrepreneurs here. A few were home-grown entrepreneurs while others were small-scale manufacturers and suppliers looking for customers for their niche products.
Some of those were pursuing it for passion or hobby. Next level food Co is one such venture making a variety of sauces.
Cakes and Collies offer homemade cakes and treat for dogs. The owner’s journey started with baking healthy and organic treats for her dog which turned into a passion project. She loves baking and advocates healthy eating for dogs being a dog lover who owns four rough collies and an American spaniel.
Finding a kombucha in Jaipur represents an arduous task. Mavi Kombucha offers a couple of variants – Jamun, ginger to name a few. To be honest, it doesn’t taste great because it is a fermented drink. But then it sells for health benefits and not taste. Beer lovers, I’m certain will enjoy this as it is a fermented drink.
The sellers offered a variety of wares from essential oils to home-made sugar-free cakes made with jaggery and organic desert flower honey from Sri Ganganagar in western Rajasthan.
Nuskha has an entire range of Ayurvedic homemade products that cater to health & quality conscious people. This includes age-old, and time tested preparations like Laddus. Mrs. Alpana Tiwari, the person behind Nuskha used to make Ayurvedic medicinal supplement for charity until a few doctors suggested to start this venture. She specializes in a 50-day postnatal supplement package.
I sampled a few assortments of homemade jams & spreads by Fun Patch. In a brief conversation, the lady behind this venture mentioned word of mouth publicity gets her more business. Indeed, homemade items are hard to obtain in the market and are better in taste and quality in comparison to industrially produced ones.
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Jaipur Farmers Market isn’t merely about food items. There are many gifting options too like hand made soft toys by a local NGO, bonsai plants and homemade candles.
Jaipur Deli and Earthbowl Farms have an assortment of dairy and bakery products including Edam cheese sourced from Kodaikanal in South India and sourdough bread.
Steinmuhle, an artisanal baker proved to be a surprise find specializing in a variety of European bread.
Hotel Clark’s Amer also operates a cafe at the venue – The Market Cafe.
In this context, I would also like to mention The Farmers Market of Jaipur which takes place every Wednesday and Saturday near Trimurti circle, JLN Marg, Jaipur. Here are a few pictures from this place.
The Farmers Market of Jaipur was the first in the city. Its USP is organic vegetables. With an increased incidence of pesticides in vegetables over the last few years, this market has gained immense popularity.
It seems like a full circle. The Indian government went overdrive with a campaign to increase the use of fertilizer and pesticide in the 1960s under the project the Green Revolution. The aim was to increase agricultural production. But now we want to turn back the clock.
This farmers market operates out of the basement and is run by an enterprising woman, Mrs. Dipti Agarwal. Regular buyers confess there is enormous demand and the organic vegetable gets sold out completely. It operates on Wednesday and Saturday from 5.30 PM to 7.30 PM. Many vendors selling here participate in Clark’s Amer Farmers Market as well. Do note that none of them have a certificate for organic produce.
Clark’s Amer Jaipur Farmer’s Market is synonymous to Bangalore’s Sunday Soul Sante albeit it’s a miniature version. Therefore in a way, the word farmers market is a misnomer. Jaipur requires space for creative and enterprising people to showcase their talent.
Clark’s Amer Farmer Market fills this void perfectly as it attracts niche customers. Most exhibitors are satisfied with the response. The success of this market can be assessed with an increasing demand for exhibition space. From a consumer’s perspective, it provides an alternative space to source homemade and unavailable items in the market. It is a win-win situation for everyone. On the other side, the products are pricey in comparison to the commercial range available in the market as they cater to a different market segment.
Does it make sense for travelers to visit Jaipur Farmers Market? Absolutely, there are many handmade and novel things to discover and buy.
Here is all the information you need about the Clark’s Amer Jaipur Farmer’s Market
Timing- 5.30 PM to 7.30 PM
Day- Every Sunday
Place– Hotel Clark’s Amer, JLN Marg, Jaipur
A good cafe to check out near The Farmer’s Market is Rustic By OTH
If you need more information about The Farmers Market of Jaipur, here it is
Timing- 5.30 PM to 7.30 PM
Day- Every Wednesday and Saturday
Place– D69 JLN Marg, Near Police Memorial, Opposite Hotel Grand Uniara, Jaipur
Check more articles in Jaipur Food Guide