The Farmers Market | Jaipur’s Soul Sante?

Farmers Market, these words conjure up pictures of farmers selling their fresh agricultural produce in a makeshift market space. Such markets were popular in the US for years but things have changed of late. A few months ago, Hotel Clark’s Amer started a Farmer’s Market which is a brainchild of one of the owners of the hotel.

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Hotel Clark’s Amer is renowned for Zolocrust eatery and Ta Blue, a rooftop lounge. Ta Blue was one of the most popular hangouts until the new options took over. Zolocrust is a 24-hour restaurant and one of the best bakeries of Jaipur.

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Zolocrust

The word farmers market brought up different images based on what I witnessed elsewhere. These are weekly markets where one can buy fruits and vegetable, flowers, ready to consume food, homemade cheese and chocolates to name a few.

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A scene from The Farmer’s Market in Europe

The Clarks Amer Farmers Market seems to be different. It barely had fruits and vegetable sellers, and no farmers, for sure! There were many novel things in this market, though.

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Clarks Amer Farmers Market, Jaipur

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I was delighted to see so many women entrepreneurs here. A few were home-grown entrepreneurs while others were small-scale manufacturers and suppliers looking for customers for their niche products.

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Some of those were pursuing it for passion or hobby. Next level food Co is one such venture making a variety of sauces.

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Cakes and Collies offer homemade cakes and treat for dogs. The owner’s journey started with baking healthy and organic treats for her dog which turned into a passion project. She loves baking and advocates healthy eating for dogs being a dog lover who owns four rough collies and an American spaniel.

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Finding a kombucha in Jaipur represents an arduous task. Mavi Kombucha offers a couple of variants – Jamun, ginger to name a few. To be honest, it doesn’t taste great because it is a fermented drink. But then it sells for health benefits and not taste. Beer lovers, I’m certain will enjoy this as it is a fermented drink.

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The sellers offered a variety of wares from essential oils to home-made sugar-free cakes made with jaggery and organic desert flower honey from Sri Ganganagar in western Rajasthan.

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Nuskha has an entire range of Ayurvedic homemade products that cater to health & quality conscious people. This includes age-old, and time tested preparations like Laddus. Mrs. Alpana Tiwari, the person behind Nuskha used to make Ayurvedic medicinal supplement for charity until a few doctors suggested to start this venture. She specializes in a 50-day postnatal supplement package.

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I sampled a few assortments of homemade jams & spreads by Fun Patch. In a brief conversation, the lady behind this venture mentioned word of mouth publicity gets her more business. Indeed, homemade items are hard to obtain in the market and are better in taste and quality in comparison to industrially produced ones.

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Mrs. Vani Agarwal sells homemade Kachori, Dhokla, cakes among other things; she has been in this business for years. This venue represents an increased opportunity.

Read Jaipur Kachori

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Jaipur Farmers Market isn’t merely about food items. There are many gifting options too like hand made soft toys by a local NGO, bonsai plants and homemade candles.

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Jaipur Deli and Earthbowl Farms have an assortment of dairy and bakery products including Edam cheese sourced from Kodaikanal in South India and sourdough bread.

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Steinmuhle, an artisanal baker proved to be a surprise find specializing in a variety of European bread.

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Hotel Clark’s Amer also operates a cafe at the venue – The Market Cafe.

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In this context, I would also like to mention The Farmers Market of Jaipur which takes place every Wednesday and Saturday near Trimurti circle, JLN Marg, Jaipur. Here are a few pictures from this place.

 

 

The Farmers Market of Jaipur was the first in the city. Its USP is organic vegetables. With an increased incidence of pesticides in vegetables over the last few years, this market has gained immense popularity.

It seems like a full circle. The Indian government went overdrive with a campaign to increase the use of fertilizer and pesticide in the 1960s under the project the Green Revolution. The aim was to increase agricultural production. But now we want to turn back the clock.

This farmers market operates out of the basement and is run by an enterprising woman, Mrs. Dipti Agarwal. Regular buyers confess there is enormous demand and the organic vegetable gets sold out completely. It operates on Wednesday and Saturday from 5.30 PM to 7.30 PM. Many vendors selling here participate in Clark’s Amer Farmers Market as well. Do note that none of them have a certificate for organic produce.  

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Clark’s Amer Jaipur Farmer’s Market is synonymous to Bangalore’s Sunday Soul Sante albeit it’s a miniature version. Therefore in a way, the word farmers market is a misnomer. Jaipur requires space for creative and enterprising people to showcase their talent.

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Clark’s Amer Farmer Market fills this void perfectly as it attracts niche customers. Most exhibitors are satisfied with the response. The success of this market can be assessed with an increasing demand for exhibition space. From a consumer’s perspective, it provides an alternative space to source homemade and unavailable items in the market. It is a win-win situation for everyone. On the other side, the products are pricey in comparison to the commercial range available in the market as they cater to a different market segment.

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Does it make sense for travelers to visit Jaipur Farmers Market? Absolutely, there are many handmade and novel things to discover and buy.

Here is all the information you need about the Clark’s Amer Jaipur Farmer’s Market

Timing- 5.30 PM to 7.30 PM

Day- Every Sunday

Place– Hotel Clark’s Amer, JLN Marg, Jaipur

A good cafe to check out near The Farmer’s Market is Rustic By OTH

If you need more information about The Farmers Market of Jaipur, here it is

Timing- 5.30 PM to 7.30 PM

Day- Every Wednesday and Saturday

Place–  D69 JLN Marg, Near Police Memorial, Opposite Hotel Grand Uniara, Jaipur

Check more articles in Jaipur Food Guide

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97 thoughts on “The Farmers Market | Jaipur’s Soul Sante?

    1. Thanks. It was a quick trip. There were many interesting things on offer though. 🙂
      Have you ever been to a similar place? I’m sure there are many good options in NCR.

      Liked by 1 person

      1. I lived next to Dilli Haat at INA for 22 long years and have been there many times but it’s too commercial and expensive to be called a farmer’s market 😛 .

        Liked by 1 person

    1. Mel, You missed this only if you visited Jaipur recently. I’m sure there are many more reasons to revisit Jaipur. I suppose your trip must have lasted 2-3 days in Jaipur!

      Liked by 1 person

    1. Is that so? The farmers market in your area must be bigger? I’m sure it must be fun. Is it more popular than supermarkets among the locals for fruits and vegetables?

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  1. We have many thriving farmers markets here and your one looks beautiful, Arv as always great images and descriptions. It seems around the world there is increasing interest for Farmers Markets which also support local businesses which is good…:)

    Liked by 1 person

    1. Happy to know that you have many thriving farmers market, Carol. Are these big? I suppose there are many sellers out there.
      I feel the one in Jaipur is not really a farmers’ market but it is a great place for young entrepreneurs to showcase their products.
      I’m happy you liked the pictures, Carol.

      Liked by 1 person

      1. They range from 10 stalls to as many as 100 plus stalls most are permanent and always very busy….Yes ,Arv, maybe but they sell some food items and if it is young entrepreneurs as well showcasing their products it helps them get started which is good 🙂

        Liked by 1 person

      2. 100 plus stalls sounds like a big market! I suppose they sell quite cheap and fresh which explains for their popularity. In Europe, I found these markets selling for half what the supermarkets charge. Is it same in your region, Carol?

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      1. Not much but it is cheaper than the store shopping especially the organic fruits and veggies. Cities here are as small as villages in India and each city has its own farmer’s market.

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  2. If the market is organised at Hotel Clark’s Amer, I would imagine gathering would be upscale as will be the price. Farmer’s market in the US does not sell very expensive products. Is this market at Hotel Clark to cater to upper crust of the city?

    Liked by 1 person

    1. I agree the whole concept of farmer’s market in US and Europe is affordable items for the public and better realization for the sellers. You have rightly pointed out that is an upmarket place. There are a few sellers with affordable wares but largely middle class will find this upmarket in terms of product choice and pricing.
      Looks like you have been to a couple of farmer’s market!

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      1. My guess was based on host venues status and stature. They would most certainly not entertain a dhoti clad beedi smoking farmer.

        Liked by 1 person

      2. Well, I cannot comment since I don’t know the criteria chosen by the host but initially the vendors were not charged any amount. Many products cater to upmarket customers. Rs 100 per soap bar is certainly not for masses.

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  3. Farmers Market concept is picking up real well. We got introduced to it in Delhi quite sometime back and it’s still popular …… I love all these updates on Jaipur through your posts Arvind 😃

    Liked by 1 person

    1. Elly, we have many other ehibitions or fairs as you call them where one can display and sell the stuff but this is different. The charges for participation by vendors is very reasonable. The ones in exhibitions are high because the organizors advertise and organize them for profit. I would love to see pictures from your city of these fairs. Have you posted on any platform? Blog or SM?

      Liked by 1 person

  4. I never knew there were farmers markets in Jaipur and India at large. Such a fascinating read and Clarks Amer Farmers Market does seem to be one of a kind. So heartening to see many female entrepreneurs – and a step in the right direction for women standing up for themselves and having a part in the working world. Lovely to see niche manufacturers and home-grown entrepreneurs side by side, a community feel all around. I’ve tried Kombucha and have to say I am not a fan of it. Then again, I don’t drink beer and when I did taste beer, I wasn’t a fan of it either.

    Hope you had a good time sampling the jams. Do you have a favourite flavour of jam? I don’t usually go for jams but don’t mind blackcurrant jam when there’s some. While homemade items might be the kind of items that have a quick expiry date compared to what you find in supermarkets, they usually taste better and I do choose to buy homemade when the wallet allows.

    Hopefully aside from this market and the Farmers Market of Jaipur, there’ll be more of these markets in the future. These markets are very common here in Australia, selling fruits straight from the farm, sellers selling homemade goods from soap to scarves to bags to toys, and at some of these markets you can even set up a stall to sell your second-hand clothes.

    Lovely photos, Arv. Looking at them makes me want to visit a farmers market and take it in for what it is 🙂

    Liked by 1 person

    1. Mabel, happy to know that Australia has a thriving framer’s market. The fun of visiting such market is knowing that there’s something different to see, sample and buy other than supermarket shelves. Isn;t it so?
      Are these more expensive than the mass factory produce items?

      I’m not much of a fan of Jam either. Sometimes….it is ok! I understand if you don’t like beer. A lot of people don’t!

      I agree with your thought that more women entrepreneurs means more empowerment.

      Haven’t seen you around lately, Mabel?

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      1. Something to see with free samples is always nice. Good to try to before buy. In Australia these items tends to be more expensive, but most of the time you get what you pay for. I have been on a blogging break for a while. Enjoying it heaps in fact 🙂

        Liked by 1 person

      2. I’m sure you will find it much cheaper here in Jaipur/ India because of currency conversion factor. Enjoy your break, Mabel. It is a good thing to do, once in a while. So what do you do during your blogging breaks?

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      3. Oh yes, the currency conversion works in Australia’s favour. An affordable trip. During blogging breaks I work on other writing projects and work in the real world 🙂 Hope you have a good weekend, Arv.

        Liked by 1 person

  5. Your article on organic vegetables reminded me of the organic market of sikkim.I wish that it was appreciated more in our day-to-day life to consume the pesticide free vegetables and home-made peanut butters.There is nothing more tasty than homemade cookies and I,as an eternal food lover has noticed these things first(I know there are bhindi’s in the picture,but they hate me anyway.)
    It’s always a trip when I read your blog Arv and You’re redefining the city of culture and food and Jaipur is revealed in its best colurs through your writings.

    Liked by 1 person

    1. Neha, I appreciate your concern for pesticide laden vegetables and fruits. However, another side of coin is that there is no way to check if these are actually organic. What if someone simply buys them from the market and sell it at a higher price as organic one? I can rely a bit on homemade stuff though, it is any day better than factory made one.

      I’m glad you enjoy this blog. I’m happy 🙂

      Like

  6. Thanks to you, I got a tour of this amazing market with so many wonderful products! It is so inspiring and heartwarming to see the women entrepreneurs.

    Liked by 1 person

  7. No farmers in farmer market 😀
    But the name does the good job of generating curiosity and interest.
    Nuskha appealed to me the most 🙂
    By the way, many congratulations on Jaipur being declared a UNESCO world heritage city 🙂

    Liked by 1 person

    1. Thanks, Neel. The plan to include Jaipur in UNESCO was underway for quite some time. This was a surprise win going by the opinion. Anyways, I hope this will provide impetus to the conservation of old structures which is a very big concern.
      I suppose you liked those age-old and time-tested food preparation of Nuskha?

      Liked by 1 person

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