I’ve been passing through the milk market of Jaipur, called Doodh Mandi (doodh= milk, mandi=bazaar/market) for the last few months almost every weekend, without giving it any thought.
One fine day, I decided to explore this market, which is located at Amer Road in subhash chowk area. The market was buzzing with people – milk sellers, agents etc. Most of the menfolk were dressed in traditional attire – white dhoti & kurta , which meant they were from the upcountry Jaipur.
This market comes alive at 6 AM with milk sellers congregating here. Most sellers collect milk from their own villages or from the nearby villages. They usually load large milk cans onto local buses or jeeps to bring them to the market. Many of them prefer to carry these milk jars onto their bikes & rides all the way to such markets from their respective villages.
Agents too congregate here in large numbers, as for some milk sellers with only a small quantity of milk to sell, it makes little economic sense for them to visit such markets. Therefore, agents are a vital link as they collect milk from milk sellers in the villages. With enough quantity to sell, they supply milk to the buyers in the city.
This market mainly caters to the bulk buyers of milk like the restaurant owners, sweet –mithai shop owners, caterers etc.
The market activities continue till noon, after which the milk sellers return back to their villages. Most of them are from the villages located within 100 km radius. Many tourists too visit this unique market in Jaipur; it’s an interesting place to visit and explore local culture and people.
There are many other locations where milk sellers congregate in Jaipur.